Customer Identity — effortless login, enterprise-grade security
Okta Customer Identity helps you roll out secure customer experiences quickly: one platform for authentication and authorization across customers, partners, and employees — without building identity infrastructure from scratch.
99.99%
platform uptime — reliability and scale for customer-facing identity
Okta Trust
Key use cases
What this solves
Frictionless sign-up and sign-in
Give customers one login across apps with SSO, social options they already know, and passwordless flows that feel effortless.
- →Single sign-on across your digital properties
- →15+ social login options for faster onboarding
- →Passwordless experiences (e.g., passkeys and biometrics)
- →Centralized, brandable login flows in the Okta admin experience
Adaptive MFA and threat protection
Defend against fraud and account takeover with context-aware MFA and real-time detection across the customer journey.
- →Adaptive MFA that responds to risky logins
- →Threat protection for suspicious activity
- →Strong authentication without unnecessary friction for trusted sessions
- →Built for high-volume consumer and citizen-facing workloads
Privacy, compliance, and residency
Meet regulatory expectations with controls aligned to programs such as GDPR, CCPA, and HIPAA, plus region-aware deployment options.
- →Support for major privacy and sector frameworks
- →Controls to help enforce regional and regulatory requirements
- →Reduced burden on IT with a turnkey CIAM approach
- →Foundation for trusted public-sector and regulated-industry services
One platform — workforce, partners, and customers
Okta Customer Identity is built on the same platform as Okta Workforce Identity, so you can unify identity operations and scale with thousands of pre-built integrations.
- →Manage customer and workforce identity from one console where both are deployed
- →Governance patterns such as delegated administration for partners and B2B scenarios (e.g., Realms)
- →Extensive integration catalog to connect apps across your stack
- →Low-code deployment so teams ship secure experiences faster
Okta capabilities
Powered by Okta
Okta Customer Identity
Out-of-the-box CIAM on the Okta platform — secure, scalable login for customers, patients, students, and citizens with less heavy lifting for IT.
Single Sign-On
One login across applications, fewer passwords, and streamlined authentication for multi-app experiences.
Adaptive MFA
Use login context to enforce stronger authentication when risk is elevated — without burdening every session.
Passwordless
Let users sign in without passwords using modern factors for highly secure, low-friction experiences.
Threat Protection
Detect suspicious activity in real time and mitigate risk throughout the customer identity lifecycle.
Governance
Delegated administration so partners and customers can manage access appropriately within your CIAM program.
Ready to map your roadmap?
Take the free Zero Trust assessment or book a 30-minute session to review your identity security posture.